Good Night, Sweet Pontiac
Rumors are crawling across the Internetz today that General Motors is (apparently) going to order the axing of old school brand Pontiac as early as next week! The idea that Pontiac may be on the chopping block has been an on-again / off-again theory within the auto industry for months. Now it looks like the time has actually come. Good night, sweet Pontiac, and may a flock of angels sing thee to thy grace. Full details in the Automobile Mag article below.
The rumors of Pontiac’s death may not have been so greatly exaggerated this time around.
Inside Line reports it has received word from a source within GM that Pontiac will be axed, the victim of the Detroit automaker’s “faster, deeper” reorganization plan. It was rumored last week that Pontiac would be killed off, along with GMC, but GM issued a statement vehemently denying those reports, repeating its four-core-brands-plus-Pontiac-as-niche mantra.
Inside Line’s source claims that Pontiac hasn’t escaped the noose this time, however, because it is the easiest brand for GM to eliminate: most Pontiac dealers have already been consolidated to Buick-GMC-Pontiac, so losing Pontiac would close few dealers. Details on “faster, deeper,” including the alleged announcement of Pontiac’s death, are supposed to emerge on Monday.
Inside Line called a PR representative for GM, and he was predictably cryptic. “There’s nothing I can share with you at this time. Keep your eyes on our media site. Officially, nothing has changed with Pontiac’s niche-brand status, until you hear differently.” Sounds “officially” negative to us.
Bottom line: hurry up and get those G8s while they’re still around. If this is true, they’re going to be selling at fire-sale prices.
Leave a Reply